Fee collection is the single biggest operational pain for coaching institute founders. Here are the 5 patterns we see at institutes with 95%+ collection rates:
1. WhatsApp reminders, not phone calls
Phone calls work once. WhatsApp messages with payment links convert at 3x the rate because parents pay in their own time.
2. Reminder cadence: 5 days before, 2 days before, day-of, day-after
Anything more is harassment. Anything less misses the window.
3. Auto-late-fee at day 7
Soft enforcement: ₹100 late fee after grace period. Parents pay faster when there's a small cost to procrastinating.
4. EMI options for high-ticket plans
3-month EMI converts 40% of "we can't afford it" objections.
5. Single-click payment links — no app download required
Razorpay/Cashfree direct links. Parents pay in 30 seconds.