Spoken English / Soft Skills Bangalore, Karnataka
Spoken English Pro, Bangalore — Launched a branded mobile app with zero developer cost, 2x trial-to-paid conversion.
14% → 31%
trial to paid
108 / 110 students
app installs
₹0
app dev cost
4.2 sessions / wk
daily engagement
🎯 The challenge
A bootstrapped spoken-English institute with 110 students. The founder wanted a mobile app under his brand but quotes from app developers were ₹3-6 lakhs upfront plus ₹15K/month maintenance. Without an app, trial-to-paid conversion was stuck at 14% — students forgot about the institute the moment they walked out.
⚡ The solution
Switched on the CoachPlus white-label PWA. The app installs to phones in 5 seconds, shows the institute's brand name on the home screen, and works offline for revision content. Daily 5-minute speaking-practice nudges fire as push notifications. Free-trial students get a 7-day 'streak' to keep them engaged.
"I have an app with my brand on it for the price of my LMS subscription. Students open it 4 times a week. Trial conversion more than doubled. I would have spent six lakhs to build this myself."
V
Vinod Rao
Founder, Spoken English Pro
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